When I called the online marketing company to help me with my HVAC company, I thought he would tell me how to fix my website.
- I knew how important an excellent website was.
More than one person had asked why my web address wasn’t on my business card? The man I spoke to about my HVAC company website not only told me what was wrong with my design, but he was offering to fix it for me. He told me that while making changes to my website. He was also going to implement SEO on the website. He told me I needed strong SEO so that when people searched for HVAC companies near me, they would have my HVAC company come up on the first page of listings. The stronger the SEO, the more likely I was to make it to the top of that list. After listening to him talk for almost fifteen minutes, I could finally ask him a question. I wanted to know what SEO was? He explained SEO was short for Search Engine Optimization. What that means is that there are keywords installed in the ads that are placed through Google and/or on social media sites. They would also put those keywords into my website. When using strong keywords, I increase the possibility of getting more traffic to my HVAC company website, and possibly getting more business. Not everyone who went to my website was going to be a future HVAC customer, but if I had a 5% retention rate, it was more than I had now, and my business would start to thrive.