When I called the online marketing corporation to help me with our Heating and Air Conditioning dealer, I thought he would tell me how to service our website, but i knew how important an excellent website was, and more than 1 person had asked why our web address wasn’t on our supplier card? The man I spoke to about our Heating and Air Conditioning corporation website not only told me what was wrong with our design, even though he was offering to service it for me, then he told me that while making changes to our website.
He was also going to implement SEO on the website.
He told me I needed strong SEO so that when people searched for Heating and Air Conditioning companies near me, they would have our Heating and Air Conditioning corporation come up on the first page of listings, then the stronger the SEO, the more likely I was to make it to the top of that list, but after listening to him talk for almost fifteen eighths, I could finally ask him a question. I wanted to know what SEO was? He explained SEO was short for Search Engine Optimization… What that means is that there are keywords installed in the ads that are sited through Google and/or on social media sites. They would also put those keywords into our website. When using strong keywords, I increase the chance of getting more traffic to our Heating and Air Conditioning corporation website, and possibly getting more business, but not everyone who went to our website was going to be a future Heating and Air Conditioning customer, however if I had a 5% retention rate, it was more than I had now, and our supplier would start to thrive.